Ball and Henkel Launch an Even More Sustainable Aluminum Aerosol Package
PR Newswire
BROOMFIELD, Colo.

BROOMFIELD, Colo., June 9, 2015 /PRNewswire/ -- Ball Corporation (NYSE: BLL) and Henkel Beauty Care continue their aluminum aerosol lightweighting journey with the introduction of an even lighter iteration of ReAl, Ball's revolutionary technology utilizing recycled aluminum to create a metal alloy that exhibits increased strength and allows weight reduction of the container without affecting package integrity.

The original ReAl launch in 2014, which replaced the standard aluminum aerosol can, included 25 percent recycled material to yield an 11 percent lighter package. The newest iteration, which launched earlier this year, contains comparable recycled material and the package is now 15 percent lighter than the standard aluminum aerosol can. Ball is working to achieve even further lightweighting in the future.

For a 150- and 200-milliliter sized can, Henkel's Fa is now the lightest commercially available can in the market. By utilizing the lighter weight ReAl technology, Ball estimates a product carbon footprint reduction of 12 percent, which saves the equivalent greenhouse gases emitted by a vehicle driving around the earth more than a thousand times (based on estimated annual volumes supplied). Additionally, despite the increased alloy strength, Ball successfully developed a container with a deep shape to produce a can with a distinctive shelf presence. 

"ReAl is a material that is stronger, formable and compatible with Ball's existing aerosol can lines," said Dan Rabbitt, vice president, Ball Aerocan. "For companies like Henkel, who continually drive for more sustainable packaging, this means that they can achieve their goals without sacrificing design or shelf presence. Everyone wins with ReAl – the customer, the consumer and the environment."

About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2014 sales of $8.6 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.

Forward-Looking Statements
This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost  reductions; mandatory deposit or other restrictive packaging laws; customer and supplier consolidation, power and supply chain influence; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt; and successful or unsuccessful acquisitions and divestitures, including, with respect to the proposed Rexam PLC acquisition, the effect of the announcement of the acquisition on our business relationships, operating results and business generally; the occurrence of any event or other circumstances that could give rise to the termination of our definitive agreement with Rexam PLC in respect of the acquisition; the outcome of any legal proceedings that may be instituted against us related to the definitive agreement with Rexam PLC; and the failure to satisfy conditions to completion of the acquisition of Rexam PLC, including the receipt of all required regulatory approvals.

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SOURCE Ball Corporation